We created a campaign for Dove that encourages the media and the public to focus on the athletic ability of women in sports, not their looks. We created a platform and social assets that enabled the public to take a stand against the media.
Role: Creative Direction / Design Direction / Design
Alternate logo design
Initial design concepts used a more hand drawn type look and feel to establish a more human connection between the Athletes and the public. This alternate option was illustrated by me.
Three large outdoor billboards streamed real time quotes from the press whenever they mentioned an atheltes looks and not her performance. They were instantly called out on the biggest screens in Times Square, Downtown Los Angeles and Toronto.
In the media
The campaign received a lot of positive attention in industry and mainstream media.