![J.P. Morgan Private Bank](https://tobymagrath.com/wp-content/uploads/2016/04/jp_morgan_cover_logo.png)
J.P. Morgan Private Bank asked us to help them bring their new visual identity to life and create a site that delivers content and clarity around the role of a private bank. We delivered responsive site templates, a working prototype, content strategy, editorial guidelines and art direction for all content that J.P. Morgan would need to create. The build and execution was completed in-house by J.P. Morgan.
Role: Creative Direction / Design Direction
![jp_morgan_home_1](http://www.tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_home_1.jpg)
![jp_morgan_home_1](https://tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_home_1.jpg)
![jp_morgan_pages](http://www.tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_pages.jpg)
![jp_morgan_pages](https://tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_pages.jpg)
![jp_morgan_mobile](http://www.tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_mobile.jpg)
![jp_morgan_mobile](https://tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_mobile.jpg)
![jp_morgan_home](http://www.tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_home.gif)
![jp_morgan_home](https://tobymagrath.com/wp-content/uploads/2016/01/jp_morgan_home.gif)